YOUR OUTSOURCED MARKETING & DESIGN TEAM
NEP is a client-focused, strategic marketing firm. We incorporate all aspects of the business to create a cohesive and compounded marketing & sales strategy.
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We bring personalized solutions and strategies for your current and projected business model specializing in part-time marketing, design, and communication, executive-level strategy and advising, and marketing team support.
you have access to
marketing director
marketing manager
digital marketing manager
creative director
graphic designer
What we do
marketing
branding
design
content
communications
connections
Daryl Avery Swanson
Marketing Strategist & Founder
With nearly two decades of dedicated experience in the lighting industry, Daryl Avery Williams (Swanson) is a seasoned professional who has made significant contributions in the fields of marketing, brand development, strategy, manufacturer relations, and industry analytics. Her journey began as a member of various marketing teams, where she gained invaluable regional, national, and global brand exposure. In 2018, she leveraged her extensive industry expertise to establish her own marketing firm, New England Paradigm, focusing on enhancing organizations by synergizing marketing and branding with revenue initiatives. Daryl's client-focused mindset has enabled her to collaborate effectively with lighting agencies, manufacturers, distributors, property development firms, and specifiers, offering comprehensive marketing knowledge from diverse industry perspectives. Her leadership acumen is evident in her executive-level positions held for over a decade, and she continues to inspire growth and success within the lighting industry.
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Daryl's commitment to the betterment of her community extends beyond her professional achievements. She is a dedicated board member of the International Interior Design Association New England Chapter (IIDA NE), where she currently serves as the Vice President of Communications for her second term. With over five years of active engagement, Daryl has been instrumental in refreshing the IIDA NE brand and launching various initiatives that promote communication and growth. In addition, she contributes her leadership skills as the Chair of Strategic Alliance Partnerships for the Entrepreneurs' Organization Accelerator Program, Boston Chapter.
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Notably, Daryl has also made history by becoming the first official marketing partner of the American Association for Independent Lighting Agents (AAILA), solidifying her influence in the lighting industry. Recently, she was appointed as the leader of the Boston Chapter for Women in Lighting Design (WILD), showcasing her dedication to fostering diversity and empowerment within her field. Daryl's passion for lighting, combined with her strategic vision and community involvement, continues to shine brightly in the industry.
Our Work
INTERNAL & EXTERNAL SUB-BRANDS
We believe in crafting strong sub-brands that empower both internal and external audiences. Elevate your message with kick-off meeting branding, create industry-specific sub-brands for your Continued Education Program that give your team the knowledge to excel. Brand your client-focused newsletter to share company and industry updates, or capture the authentic feel of your brand through behind-the-scenes glimpse product video series.